One of, if not the, largest barriers to user adoption in the cryptocurrency market is ease of use and overall security, particularly for people wishing to buy, sell, or simply hold their digital assets in a place where they can regularly view and access them.
Currently, the most widely used solutions to these issues are either people storing their funds on Exchanges- incredibly risky due to them not having full ownership of their assets- or using a hardware wallet- an additional learning curve and cost that is not always fail safe. Investors, especially institutional or large-scale ones, desperately need a solution that combines the safety of the above whilst still allowing for ease of use, tailored verticals, and a variety of value-adds that allow for absolute peace of mind.
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